PRIVACY POLICY

Effective Date: 01 July 2026

Introduction

Birds Eye Limited, trading as Birds Eye Foodservice ("we", "our", or "us"), part of the Nomad Foods Group, is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or contact us. It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 as amended by the Data (Use and Access) Act 2025 (together, “UK Law”).

Who We Are

Birds Eye Limited (Company Number: 00343496) trading as Birds Eye Foodservice, with a registered address of Forge, 43 Church Street West, Woking, Surrey, GU21 6HT, United Kingdom.

Birds Eye Limited is part of the Nomad Foods Group.

Birds Eye Foodservice Website: https://www.birdseye-foodservice.co.uk

Data Controller

The data controller responsible for the processing of your personal information is the relevant Nomad Foods Group company operating this website.
For any questions regarding this Privacy Policy or the way we process your personal information, please contact us using the details provided in the Contact section below.

Information We Collect

Depending on how you interact with our website, we may collect the following information:

  • Your name

  • Business or company name

  • Job title (where provided)

  • Email address

  • Telephone number

  • Postal address (where provided)

  • Any information you voluntarily submit through our contact forms or correspondence

  • Marketing communication preferences

  • Technical information including:
    IP address
    Browser type and version
    Device information
    Operating system
    Pages visited
    Date and time of access
    Referring website

  • Website usage information collected through cookies and similar technologies where you have provided consent.

How We Use Your Information

We use your personal information to:

  • Respond to enquiries and requests

  • Provide information about our products and services

  • Process and manage business communicationsImprove our website and user experience

  • Monitor website performance and security

  • Analyse website usage and visitor trends

  • Comply with legal and regulatory obligations

  • Protect our legal rights where necessary

We do not sell your personal information to third parties.

Lawful Basis for Processing

Under UK Law, we process your personal information provided to us, using one or more of the following lawful bases:

  • Consent – where you have given us permission to process your information, such as for optional cookies or certain marketing communications.

  • Legitimate Interests – where processing is necessary for our legitimate business interests, including responding to enquiries, operating and improving our website, maintaining website security and managing customer relationships.

  • Performance of a Contract – where processing is necessary to fulfil a contract or take steps prior to entering into one.

  • Legal Obligation – where we are required to process information to comply with applicable laws or regulatory requirements.

Cookies

Our website uses cookies and similar technologies to help the website function correctly and improve your browsing experience.

These may include:

  • Strictly necessary cookies

  • Performance and analytics cookies (where consent has been provided)

  • Functional cookies

For further information about the cookies we use and how you can manage your preferences, please refer to our Cookie Policy.

Sharing Your Information

We may share your personal information provided to us where necessary with trusted third parties, including:

  • Website hosting providers (including Squarespace)

  • Website maintenance and IT support providers

  • Analytics providers (where enabled)

  • Professional advisers, including legal or financial advisers

  • Members of the Nomad Foods Group where appropriate

  • Regulatory authorities or law enforcement agencies where required by law

All third parties are required to process your personal information securely and only in accordance with our instructions and applicable data protection laws.

International Transfers

Where your personal information is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR. These safeguards may include adequacy regulations, the UK International Data Transfer Agreement (IDTA), or other legally approved transfer mechanisms.

Data Security

We implement appropriate technical and organisational measures designed to protect your personal information provided to us against accidental loss, unauthorised access, misuse, disclosure, alteration or destruction.

While we take reasonable steps to safeguard your personal information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including responding to enquiries, maintaining business records, complying with legal obligations and resolving disputes.

When your personal information is no longer required, it will be securely deleted or anonymised.

Your Rights

Under UK GDPR, you have the right to:

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information where applicable

  • Request restriction of processing

  • Object to the processing of your personal information

  • Withdraw consent where processing is based on consent

  • Request data portability where applicable

  • Request information about any automated decision-making or profiling (where applicable)

We do not currently use your personal information for automated decision-making or profiling.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your information has not been handled appropriately.

Information Commissioner's Office (ICO)

Website: www.ico.org.uk

Telephone: 0303 123 1113

Children's Privacy

This website is intended for business users and is not directed at children under the age of 16. We do not knowingly collect personal information from children.

Third-Party Websites

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

Any updates will be published on this page together with the revised effective date.

Contact

If you have any questions about this Privacy Policy or how we process your personal information, please contact us or telephone our customer service Careline on 0800 33 22 77

Birds Eye Limited, trading as Birds Eye Foodservice

Forge
43 Church Street West
Woking
Surrey
GU21 6HT
England

Please use the contact details available on our website to submit your enquiry.