We are pleased to celebrate our continued sponsorship partnership with the Menu Innovation Network.
As part of this a number of our team attended the Menu Innovation Forum on Thursday 1st March at The Cumberland Hotel in Central London to showcase some of our fantastic dishes to a captive audience of leading companies and delegates from the casual dining sector of the UK foodservice market.
The day was a huge success thanks to the many delegates and sponsors that braved the ‘Beast from The East!’ to make sure they didn’t miss out. It was a great opportunity to meet and greet some of our existing clients and also start to develop some new relationships that may lead to more business for us in this rapidly growing sector.
The event culminated, late in the evening, with the presentation of the Midas Awards hosted by Nigel Barden from BBC Radio 2 and a three course meal from Michelin Star chef Glynn Purnell. A team of mystery diners and judges with considerable menu development experience had been tasked with deciding the winner in each of the 27 categories.
Birds Eye sponsored the award for Kids Menu which was deservedly won by Alex Meyer from Boparan Restaurants for Giraffe. Congratulations must also go out to Jason Radbourn from Greene King Pub Co. for Hungry Horse and Claire Yates from Marston’s who were also nominated in this category.
The winner and a representative from Birds Eye will take part in the Menu Innovation Network’s tour of Chicago in May 2018. The five day tour includes entry to the world’s largest foodservice event, presentation on the latest US food trends, behind the scene visits to leading Chicago restaurants and an invaluable chance to network with all of the key menu development chefs from the biggest and best UK operators.