Frozen food brand, Birds Eye, has been awarded the title of UK Frozen Brand of the Year by the Marine Stewardship Council (MSC), for the fourth consecutive year. The accolade comes as the MSC celebrates its 20th anniversary, and recognises the long-standing commitment made by Birds Eye towards responsibly sourcing fish.
Birds Eye have been instrumental in helping the formation of the MSC with the WWF under Unilever in 1997 and have a long-standing commitment to drive sustainable fisheries development by playing a pivotal role in generating over 3m tonnes of MSC certified white fish in the last four years alone.
The Marine Stewardship Council is an international non-profit organisation established to address the problem of unsustainable fishing. Fisheries that wish to demonstrate they are well-managed and sustainable compared to the science-based MSC standard are assessed by a team of experts who are independent of both the fishery and the MSC. Seafood products can display the blue MSC ecolabel only if that seafood can be traced back through the supply chain to a fishery that has been certified against the MSC standard.
Birds Eye was recognised for offering the largest range of MSC certified frozen products such as the ever popular Omega 3 Fish Finger made from 100% Alaskan Pollock fillet. In addition to the core range they now have a Gluten and Dairy-Free version coated in a rice flour crumb but with the same fantastic taste you would expect from a quality and trusted household brand.
“We are proud to receive this recognition once again this year” said Gulam Uddin, Business Unit Controller for Birds Eye Foodservice. “It demonstrates our commitment to giving our customers quality certified sustainable frozen seafood products across our entire range”
Choosing MSC labelled seafood from fisheries to put on menus ensures sustainable methods and helps protect the life in our oceans for generations to come.
For further information please contact Gulam Uddin at Birds Eye Foodservice on 07736 387779.