New products reflect eating trends

It goes without saying that the iconic Birds Eye Fish Finger has firmly established itself as the ubiquitous mealtime choice and brand that everybody loves.

As part of the ongoing new product development program, from Europe’s largest frozen food manufacturer, there is now a 30g Gluten Free version available to caterers that are keen to keep up to date with trends in the market.

Made to the same exacting standards and quality that are synonymous with Birds Eye the innovative Gluten Free Fish Finger is made using the same 100% Alaskan Pollock fillet and has been developed specifically to meet the evolving dietary requirements of school children today.

The new fish finger is irresistibly tasty and full of goodness with a deliciously light and crispy gluten free breadcrumb and makes an excellent and healthy protein addition to any school meal.

A recent report by the BBC in April 2017 reaffirmed that younger people are leading a trend towards enjoying more and more products without dairy and gluten in particular.

Even more interesting is the fact the majority of these products are chosen by people who do not identify as having an intolerance in the first place and see them as short-cut to consume products they perceive to be healthier.

This is something that most caterers have been thinking about for a while and this new product helps them address this and keep parents on side at the same time.

“Over the last few months our new product development strategy has focused on providing our customers with new alternatives to help them meet the growing trend towards healthier eating” said Gulam Uddin, Business Unit Controller from Birds Eye Foodservice.

“This is first in the line of a new range of products we have been working on to provide our customers with quality solutions from a brand they know and trust” he continued.

To find our more contact Justin Pearce on 07436 536814 or email: