Birds Eye Sponsors MIDAS 2017

 Winner Daniel Matheson (right) from Marston’s Inns and Taverns for Food Factory with Gulam Uddin from Birds Eye Foodservice

Winner Daniel Matheson (right) from Marston’s Inns and Taverns for Food Factory with Gulam Uddin from Birds Eye Foodservice

We are pleased to celebrate our continued sponsorship partnership with the Menu Innovation Network.

As part of this a number of our team attended the Menu Innovation Forum on Thursday 9th March at The Cumberland Hotel in Central London to showcase some of our fantastic dishes to a captive audience of leading companies and delegates from the casual dining sector of the UK foodservice market.

The day was a huge success and it was a great opportunity to meet and greet some of our existing clients and also start to develop some new relationships that may lead to more business for us in this rapidly growing sector.

The event culminated, late in the evening, with the presentation of the Midas Awards hosted by Nigel Barden from BBC Radio 2. A team of mystery diners and judges with considerable menu development experience had been tasked with deciding the winner in each of the 31 categories.

Birds Eye sponsored the award for Kids Menu which was deservedly won by Daniel Matheson from Marston’s for Food Factory. Congratulations must also go out to Jamie Gibbs from Green King Pub Company for Hungry Horse and Glenn Evans from Las Iguanas for Iggy, who were also nominated in this category.

The winner and a representative from Birds Eye will take part in the Menu Innovation Network’s tour of Chicago in May 2017. The five day tour includes entry to the world’s largest foodservice event, presentation on the latest US food trends, behind the scene visits to leading Chicago restaurants and a invaluable chance to network with all of the key menu development chefs from the biggest and best UK operators.